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Aster Pharmacy the Official Happiness Partner of Arab Health

28 Jan 2019 , Monday

Aster Pharmacy has announced a series of events as Official Happiness Partner of Arab Health, being held in Dubai.

Dr. Azad Moopen, Founder Chairman & Managing Director, Aster DM Healthcare commented, “Supporting the visionary ideas of the benevolent rulers of UAE, happiness remains at the core of everything we do. With a commitment to creating a healthier and happier society, we are proud to be the Happiness Partner at Arab Health. As one of the region’s largest private healthcare providers, we will continue supporting the UAE’s growth as the leading destination for quality healthcare by making the highest standards of care easily available and accessible, whilst continuing to strengthen our efforts in enhancing patient and customer experience.”

Jobilal Vavachan, CEO of Aster Pharmacy & Clinics added, “Technology will remain integral to our vision of delivering good health and happiness through a customer centric and easily accessible pharmacy network. Being the happiness partner of Arab Health, the largest event of its kind in the Middle East, is a natural step towards celebrating how technology can deliver returns that support and amplify the well-established clinical outcomes of medications and wellness products from our robust retail offering.”

A variety of healthcare awareness activities including those based on Virtual Reality (VR) will be hosted at the Aster Pharmacy pavilion that is located at the main concourse stall no. CC 70. Visitors who participate in these the happiness-focused activities will get stamps on the Aster Passport along with a specially curated ‘box of happiness’.

Highlighting the growing role of technology to help manage phobias and irrational fears, visitors will be encouraged to select themes such as stress and nicotine addiction to appear as competitors in a VR gaming environment. Users are then encouraged by the Aster mascot to ‘punch’ their addictions away.
Among other experiences, the participant chooses a happiness goal and starts pedaling towards it in a setting that utilizes terrain options on stationary exercise bike, imposed against a health mirror showing the user’s health indicators. The pavilion will also host a BATAK reaction test machine that pushes users to put out as many lights as possible, the lights appearing quite randomly on the grid. This technique is often used by athletes to help develop eye to hand coordination and reflexes.